As with many real estate platforms, the company accepts and places paid ads. Instead, Zillow advertises real estate agents from other brokerages - whether it be Keller Williams, Coldwell Banker, or Century 21, etc. Although Zillow has brokerage licenses in many states (which allows it to engage in certain real estate practices that may require such a license), Zillow does not operate as a traditional real estate brokerage with agents under its brand. Unlike Redfin, Zillow does not have real estate agents who it employs to list or help buy homes on client’s behalf. On Zillow, you can actively or passively browse real estate listings, connect with a real estate agent, or see your home’s “Zestimate”, an estimation of value that Zillow determines for your home based on a proprietary algorithm. Zillow is a home search website that has been a well-known brand among consumers for many years, to the point of becoming a household name in real estate. The company provides additional services and considers itself a title, lender, and home renovations company. As of March 2022, Redfin also hosts rental listings through its acquisition of RentPath in 2021. Sellers who list with Redfin will see their house marketed through digital campaigns, have a 3-D tour added to their listing, and be able to track marketing activity on their home while it’s on the market.īuyers may qualify to receive a rebate amounting to $1,500 on average when working with a Redfin Agent, subject to a number of conditions. Buyers and sellers can be put in touch with a Redfin Agent through the company website, whether they want to tour a home or ask a question. Redfin also curates and posts real estate listings from a variety of brokerages that consumers can browse. Unlike most other brokerages where agents sign on as independent contractors, Redfin brings on licensed real estate agents as salaried employees who can also earn a transaction bonus for each closing. (Note: the listing fee Redfin charges does not including the buyer’s agent fee and is subject to a minimum dollar amount Redfin has set based on the market.) Launched in 2006, Redfin is a technology-driven real estate brokerage that lists homes for a lower commission of 1%-1.5%.
Sources: Redfin LinkedIn, Zillow Facts and Figures Lower listing fees of 1%-1.5%, buyer rebates, salaried agents Operates as a technology-driven brokerageīeing a place to shop for homes and browse listings, proprietary Zestimate® Has brokerage licenses but does not hire agents Company details*Ģ38,149 (LinkedIn), 2.4 million (Facebook) Zillow alongside some additional real estate websites that can assist with your real estate needs, such as HomeLight. Zillow is an online real estate marketplace where people can browse listings and connect with agents who advertise on the site. In a nutshell, Redfin is a real estate brokerage as well as an iBuyer (instant home buyer) that purchases homes directly from sellers in select states.
While both Redfin and Zillow have been around since the early 2000s and host similar types of information (such as for-sale listing details), their business models are not the same and their services vary. Zillow, which are two major real estate companies in operation today. At some point in your journey, you may be curious to learn more about the difference between Redfin vs. Whether you want to buy or sell a home, you’ll find a wealth of helpful information online. HomeLight always advises that you check a company’s website for the most up-to-date information. Disclaimer: Company program details can frequently change.
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